The Marketplace for Mobile Entertainment & VAS Services

Frecuencia Events proudly announces Mobile Content Americas 2008. Our insignia conference, now in its fourth edition, has already attained international recognition and status, and this year it will once again bring together leading players in the business and provide a unique marketplace for discussing the most interesting and cutting-edge topics related to the creation and distribution of mobile content in Latin America and the Hispanic U.S.

This is a time of important decisions and great opportunities for the mobile content industry. Little by little, service penetration is nearing its ceiling and making it necessary to incorporate new options capable of increasing ARPUS. In the past year, a number of interesting innovations have appeared among the new offerings from different operators.

Paralleled, the potential and force of the “fourth screen” has begun to emerge. Following a period of relative calm, mobile TV has now been included on agendas and in many cases is already a reality.

In response to market dynamics, a one day-session will be fully devoted to Mobile TV

In such a dynamic and changing market, the owners and providers of content in the Region constantly need to establish and/or reinforce their positioning. Mobile Content Americas is an excellent tool for accomplishing this.

Simultaneous translation (English / Spanish)

Confirmed speakers/operators

João Paulo Firmeza, Diretor, Portugal Telecom Inovação Begoña Varas Vidal, Subgerente Contenidos, Telefónica Móviles, Chile Ronaldo Sampei, Manager Responsible for P2P Messaging Services en Vivo Agustín Luchía-Puig, Gerente de Proyectos Estratégicos – Dirección de Estrategia Presidencia - Grupo Telefónica de Argentina Ernesto Piedras, Director General de The Competitive Inteligent Unit, S.C Jorge Partidas CEO, WAU, USA Javier Sánchez-Marco, Director Genera Mobile América Celedonio von Wuthenau, Director Regional para América Latina del CDMA Development Group (CDG) Mads Galsgaard, Chief Marketing Officer of Inmobia Mobile Technology William Davies, VP & Counsel Standars and Licensing, RIM Rafael García, Vicepresidente Venemobile Mario Fernandez, Director Sales & Marketing in Latin America, Imimobile Matías Attwell, Director de Negocios Móviles, Terra Latinoamérica Roman Martinez, CEO of Diemo Jacqueline Aguilar, Servicios de Valor Agregado, Especialista de Mercadeo, Digitel Sylvia Comercio, Jefe de Contenidos Marcas, Marketing-Telecom Personal Brian Rozo P., Gerente de SVA Alegro, Telecomunicaciones Móviles del Ecuador TELECSA S.A. Erick Herrera, Responsable de Desarrollo de Producto y SVA Claro-Enitel Nicaragua Marcos Sevilla Herrera, Especialista Desarollo Productos, Telefonía Celular de Nicaragua, S.A. Seth A. Schachner, Vice President, Digital Business Latin America, Sony BMG Music Entertainment and MEF Special Advisor Sajal Gupta, Vice President - Aricent Víctor Cordero Alpízar, Gestión de Alianzas y Socios de Negocio, División de Servicios, Instituto Costarricense de Electricidad (ICE) Peter Diedrich, CEO, Mobivox Isaias Sudit, CEO, LOC-AID Technologies, Inc Jose Cancela, founder of Hispanic USA Noelia Amoedo, VP Mobile de Hi 5 Nicolás Guillén, Gerente Innovación, Desarrollo Productos y SVA, Conecel - Porta – Ecuador

Some confirmed assistants include:

Jason Day, CEO, Access Lane Derek Peachey, Director, Nokia Sebastien Brault, CEO and founder, Unyk.com Marcela Diaz, Business Development Manager, Unyk.com Gustavo Bolinaga, Director comercial, Conectium Limited Daniel Poletto, Gerente infraestructura tecnológica, Radio caracas Televisio RCTV Rafael Eduardo Castellanos Buitrago, Regional General Manager, TIMWE Colombia LTDA Juan Carlos Arambula Peñaranda, Channel Manager, TIMWE Colombia LTDA Francisco Moreno, Senior Business Development Manager, NOKIA Nicole Fabry, Director Business Development, Sharpcards Rafael García Kam, INTECH Mario Cumsille Lolas, Gerente de Operaciones y Desarrollo, Celmedia S.A. Fernando Calviño, Director, Revista Señal

What is new in 2008?

Introducing MobileTV Americas 2008, focused exclusively on Mobile TV
For one whole day, the representatives of digital TV standards, related companies, operators and content owners will learn, first-hand, about the current status of this technology and the options available for fully entering the terrain of the fourth screen among Latin American and Hispanic U.S. markets.

Session focusing exclusively on mobile advertising and marketing
This space will be devoted exclusively to forms of financing and business models derived from the use of cell phones as a tool for targeted advertising and the new and promising alliance between advertising and entertain

On-site multimedia editorial coverage with instant outreach to more than 18,000 readers throughout the Americas
Frecuencia’s editors and bloggers will be present to report on the latest announcements and conclusions reached during the event and will produce show daily newsletters during the conference, for our exclusive reader base in the United States and Latin America.

Obtain press coverage and instant promotional offers through our newsletter FrecuenciaFlash, which will be particularly valuable if you are a sponsor or presenter.

TOPICS OF DISCUSSION

• Latin Consumers 2.0: who they are, how they are evolving and how to educate them about content consumption
• Mobile music: the latest in downloads, ringtones, videos
• Mobile search tools
• Opportunities and strategies for penetration in the Hispanic market in the U.S.
• The latest in mobile marketing campaigns
• Business models, barriers to mass adoption
• New devices for new consumers. Integrated equipment.
• Producing content for consumer niches. Hyper-segmentation and marketing.
• From telephones to comprehensive mobile devices, adoption of the I-Phone in Hispanic markets
• Business models among operators, content providers and the rest of the distribution chain
• Branding and marketing strategies for the mobile space
• Operators and their role in optimizing their platforms and ad campaign measurement solutions
• Adult content, optimal utilization, commercialization opportunities and models

And more…

• Tourism guides, job searches, niche content
• Latest-generation voice solutions and technologies
• Voice Call Continuity (VCC)Wifi/GSM and vice versa
• SMS translation service, SMS pornography, PSMS
• Social networks on mobile phones, Measurements and status
• Advertising. User consent
• Mobile office. New technologies and solutions for companies
• Hispanic WEB 2.0: Myth or reality?
• Mobile security
• Mobile banking and transfers
• Free software on Latin American cell phones. Towards a comprehensive operating system: Linux, Microsoft Mobile, Android…

MOBILE CONTENT AMERICAS 2008 FEATURES

• A timely general plenary session and interactive sessions (conducted in an honest, “tell it like it is” format), these open debates always provide invaluable insights on the industry.
• More than 15 mobile operators and 25 distributors represented.
• More than 40 C-level speakers representing the industry’s most important companies, the ones that are currently guiding its development.
• More than 200 ensured delegates, based on previous attendance at CMA events.
• A special area for company exhibits, showing the features if the latest products and services in the mobile content industry.
• On-site multimedia coverage with instant outreach to more than 18,000 readers in the Americas.

Companies participating in Mobile Content Americas Series:

3G Data Soluciones C.A. , 7EFE, 9 Squared, Inc, Access US, Inc, Acotel Latam, Acquamedia Technologies, S.L, Aeromexico, AGM Telecom, AHCIEM Chile, Air2Web, Inc., AirG, aKos Technology Corporation, Alliance Atlantis, Alo Comunications, AMA Advanced Mobile Applications, American Idol Fremantle.Media, USA, Andinatech, Andrews McMeel Universal-UPS, Antel Uruguay, Arena Mobile, ARVATO MOBILE BRAZIL, AXALTO, Azteca America, Bamboo MediaCasting, Barrio305, BBC World Services, BCGI Payment, Billboard Magazine, Binbit, Blinck International, Bloomberg LP, Blue Tech, Boston Communications Group Inc., BrainMedia, Brasil Telecom, Brian Media LLC, Brickhouse Mobile, Brightstar Corp., Buongiorno My Alert, By Cycle Latam, Cable & Wireless, Cable & Wireless Panama, Caracol Television, Cartoon Network Latin America, Celmedia, CGCT DELTA Ingenieria Integral, Chikka Philippines, Inc., CIE, CIE Interactivo, Cineclick, Class A, Claxson, ClearSky Mobile Media, CNN International, CODICE, CommGuide International, Inc, Compera, Brasil, Comunitel S.A., Conectium Limited, Conectium Limited, Venezuela, Contenido Móvil Américas 2006, Corporación Digitel GSM, Cosmic Infinity, Cyclelogic, Dasigno, DASIGNO S.A, Dasigno S.A., Digital Orchid Inc., Digitel Venezuela, Dinama, Discovery Latin America, Discovery Networks Latinamerica LCC, Dydcom Chile, EA Mobile, Ei Movil, Ei Movil Brasil, EMI Music Latin America, EMI MUSIC PUBLISHING, Endemol International, Entel Chile S.A., Entel PCS, Entel PCS Chile, Esmas.com, EverMobile, EVERSYSTEMS, EverSystems, Brasil, Exit Games, Fox Latin America, Fox Latin America Channel, Fox Sports Interactive Media, USA, Fun Mail Inc., GameRecruiter.com, Inc., Gemalto, Genexies, Mobile USA, GenPlay Games, Giant Mobile, Glenayre, Glomobi, Glu Mobile, USA, Grafismo CxA, Grupo Bakke SA de CV, H3G Italy, HBO Latin America Group, Hispanic, Hispanic Market News, Hoodiny, Huawei Technologies co., ltd., Hudson Entertainment, ICE, IDC Latin America, IDC Latin America Research and Consulting, IDT -TuYo Mobile, USA, IEC, IMImobile, In Motion, InfoSpace, Inmobia Entertainment, INTECH, Intercasting, InterOP Technologies, It Games, IUSACELL, Jamba! GmbH, Juice Wireless, JumpTv.com, Kingston, KT Freetel Korea, ktc, Kyocera Wireless, Corp., LatCel, LatCel WAU, Lucent Technologies, Lunavi Mobile, M Qube, Maravedis, Mario Tapia Associates, mBlox Inc., Mediaplazza, Merlin Telecom, Metromovil, Miami Wireless Associates, Midem, MINICK Group, M-Joy Networks, Mobifusion, Inc, Mobile de Claxon, Mobile Dreams Factory, Mobile Streams Inc., MobiTV, MOBIVAL, MocoNews, MOOOBILE, Motricity, Movida Cellular, Movida Movil, Móvil de Entel Bolivia, Movistar Ecuador, Movistar Guatemala, Movistar, Venezuela, MoWA Mobile Wireless Applications Informatica Ltda, MS Corp, MS Corp Venezuela, MSCorp LLC, MTV Latinoamérica, USA, MTV Networks Latina America, MULTIMUSIC S.A. DE C.V., MUSIC INTELLIGENCE SOLUTIONS, Naranya Colombia, Neomtel.com, Net People, Net People Internacional, Venezuela, Net People International, Netsize Mexico S. de R.L. de C.V., Neustar, New Frontier Media, NII Holdings, Inc., NMS Communications USA, Nokia, Nokia Technologies Institute, Ntime, Nvia, NVIA GESTION DE DATOS, S.L., Ogangi Corp, OKTO, Orange Mobile Group, Pali Research, PERSONAL MUSIC, Pontis Ltd., Proteus, Publicar, Pyramid Research, Qmobile, QUALCOMM, Quattro Mobile SA, Radio & Records, Razz, RCN Radio, Real Madrid, RealNetworks, Remoba Inc, Roundbox Inc., Russian Mobile Entertainment, Satelco, SBSystems, Sega, SkyZone, Sony BMG Music Entertainment, Sony Pictures Television International, Sony/ATV Music, Sprint, SunCom, Superscape, TBS Latin America, TecToy Mobile, Teleco, Telecom Personal, Argentina, Telefónica Móviles Colombia S.A., Telefónica Móviles Ecuador, Telefónica Móviles, Chile, Teleglobe, Telephia Inc., Televisa, Televoz, TERRA, Terra Networks, Terra Networks Brasil SA, Terra Networks USA, THQ Wireless, Tiempos del Mundo, Tierra Innovation, Tierra Innovation, Inc., TIM Brasil, Topp Allians, Totaltek, T-Systems North America Inc., Deutsche Telekom, Twistbox, Twistbox Entertainment, UClick, Ultraproducts, Unefon, UNEFON, Universal Music MOBILE, Universal Music MOBILE Colombia- Ecuador-Peru- Venezuela, University of Southern California, Univision Communications, Univision Online, UpMobile, Valorem, Venevision International, VeriSign Inc., ViVa! Vision, Vivendi Universal Games Mobile, VIvo, Vocel, VOCEL, USA, VSNL International, WAAT Media, WapOneline, Warner Music Group, WAU / LatCel, WAU MOBILE- Mexico, Weathernews Inc., West Management, Inc., Wmode, World Wrestling Entertainment, XCEL, X-STREAM NETWORKS S.A. DE C.V., X-tream Networks, Yahoo!, Yavox, YellowPepper Wireless, ZiqX.com